This requires you to view your content from a different perspective and have a comprehensive yet concise understanding of the goals of your online presence. For example, when designing for mobile-first, you are forced to strip away all the unimportant fluff that can be found on desktop viewing websites. The difference between the two approaches, mobile-first and mobile-responsive, is not trivial as it may seem. Understanding your users and the devices they use, what information they consume, and the tasks they wish to complete upon entering your website should inform you and your design team of the best approach. Understand the goals and objectives of your business's digital presence within the next 5 years.Understand the context behind when, where and why your users are on your website. Perform user tests to determine the wants and needs of your users.Use a tool like Google Analytics to determine how people are currently accessing your website and content, and how many.To determine your approach to design, follow these steps: This means understanding when, where, and how people are accessing your information. There are several factors that can help you determine which design approach will be best not only for you and your organization but most importantly for your users as well.įrom a business perspective, this is absolutely crucial because how people interact with your digital products determines how well your business does within the competitive market. Which approach would most benefit the user? Not fully optimized for a desktop experience.Not suited for websites that contain large volumes of information (ie.Cheaper to develop and maintain versus creating an in-store app.Can utilize features available on mobile devices.Experience is completely tailored for mobile devices.The mobile experience is often not fully optimized for smaller devices.Cost-effective (development, maintenance).Crucial for SEO to reach the target audience.Excellent for websites that contain large volumes of information (ie. By understanding both approaches and taking into account client budgets and business goals, you can determine which end of the design spectrum - mobile-first or mobile-responsive - is more appropriate for your project. One can either start with mobile-first in mind or desktop-first in mind and ensure all other devices are responsive from those respective starting points.īoth methods have their pros and cons. Mobile design (also known as mobile-first design) and responsive design (or mobile-responsive design) describe two different approaches that designers can take when designing for multiple devices on the web. What does mobile vs responsive design actually mean?
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